Blue Li
Senior digital designer who loves web development and is dedicated to creating good designs.
Self Employed
2018-Present
Specialize in creating WordPress websites, leveraging my expertise in SEO, E-commerce, web accessibility compliance, HTML, CSS, and JavaScript. From small businesses to large corporations, I have successfully delivered website projects with meticulous attention to detail, particularly in typography, and a clean, user-friendly interface.
as artistic as you
2016-2023
I played a pivotal role as a freelance designer in revamping the magazine, overseeing everything from design to workflow. Through my efforts, I successfully improved productivity and significantly reduced human error in the magazine production process.
HK01
2016-2018
As a Senior Digital Designer and Team Lead, my role involves leading and developing a new product line, enhancing the efficiency and performance of workgroups, creating diverse event materials designs, managing the brand's visual identity through guideline implementation, maintaining brand identity for the 01 cafe business (aka. 01 Space), and spearheading the development of digital publishing services.
Running Horse Lantern Media
2015-2016
I was part of a design studio that had its own event space. As a graphic designer, my main focus was creating marketing materials for events. Every now and then, I also got the chance to dive into publishing design.
Cup Magazine Publishing
2015
I had the chance to work on book design projects for the Hong Kong Book Fair. It was a temporary gig with a publishing company, and I got to design some books.
metroPop magazine Hong Kong
2010-2015
After finishing design school, I landed my first job in the fast-paced realm of weekly magazine publishing. As a team player, I worked closely with my colleagues, tackling magazine layouts and online materials together on a weekly basis.
I enjoy contributing my skills to NGOs and charity organizations through pro bono web development projects. In recognition of my dedication to giving back, I was honored to receive the Swire Trust Go-Giver of the Year for two consecutive years, in 2021 and 2022. Drop me a message via Linkedin if you want my help.